How the Jing app can help your business
Our main aim for the Jing self-care app has been to give users a neat and easy way to distribute expertly curated advice and ‘homework’ to their patients. Of course we hoped this would benefit patients, but also practitioners, by giving them the professional image of a self-branded app.
Feedback has been good, and it seems as though those hopes are being realised. But we’re also finding that the app is providing other business benefits, allowing it to quickly pay for itself and more. Here’s a recent example from my own clinic.
I had an email from a prospective new patient, a pregnant woman who was overdue and was suffering from sciatica. She wanted help for the pain, and also wanted to avoid medical induction if possible. Her induction was due in a couple of days, so she wanted an appointment within 24 hours. I was fully booked, and I would normally have referred her to another practitioner.
But with the Jing app, I was able to offer her another option. I explained that I had some acupressure and tuina self-massage routines which I could send to her to use at home. I said that (in my opinion) the role of acupressure and acupuncture are to help prepare for birth rather than to ‘induce’ labour, but that if the baby was ready the routines may help to naturally encourage progress. I included Debra Betts’ excellent series of videos for natural pain relief in labour in case she and her partner wanted to explore them too, as well as a routine for sciatica relief. Here’s how it looked to her in the patient version of the app (scrolling down would reveal the natural pain relief in labour series):
A self-care programme in the Jing app from the patient’s perspective.
She was delighted, and very grateful. As a result, she booked in for three post-natal recovery sessions, covering the cost of subscribing to Jing for nearly 3 years!
Now, whenever I’m fully booked or unavailable, or even if I’m on holiday, I still have something valuable to offer to prospective new patients which I can send to them in moments. I’ve had several experiences similar to the above, with patients coming back to me days or weeks after initially helping them out via the Jing app to make appointments. The experience sticks in their minds, and they have the branded app on their phone reminding them of who to contact when they need further help.
If you’ve signed up for Jing already, how are you using it in your clinic? Have you found any innovative ways of using the app which have added value to your patients or your business? Let us know and we might feature your practice on our website :)
